Rollic Games (Hypercasual Analytics & Rapid Mobile Dominance)
Rollic, founded in January 2019 in Istanbul by Burak Vardal, Deniz Basaran, and Mehmet Can Yavuz, is a premier publisher and developer in the hypercasual and hybrid-casual mobile gaming arenas. Harnessing proprietary user acquisition algorithms, social trend analysis, and a distributed developer network across Eastern Europe and Turkey, Rollic published global chart-toppers including *High Heels!*, *Hair Challenge*, and *Tangle Master 3D*. In October 2020, just 20 months after inception, Rollic was acquired by Zynga for $180 million and has surpassed 2.5 billion lifetime downloads.
Algorithmic Publishing and Trend Synthesis
Burak Vardal structured Rollic as a programmatic publishing platform designed to rapidly evaluate, iterate, and scale prototypes submitted by hundreds of indie developer partner studios. By tracking nascent viral aesthetics on platforms like TikTok and Instagram, Rollic perfected the art of translating digital pop culture into instant, hyper-accessible touch mechanics.
Chart Hegemony: High Heels! and Hair Challenge
In 2021, Rollic achieved unmatched global reach with runway platformers *High Heels!* and *Hair Challenge*, consistently occupying the #1 overall free download spot on the US App Store and Google Play. The games combined flamboyant visual humor with satisfying spatial puzzles, generating tens of millions of monthly organic installs across diverse global demographics.
The Zynga Integration and the Hybrid-Casual Frontier
Acquired by Zynga in October 2020 for $180 million, Rollic subsequently spearheaded the industry-wide evolution toward 'hybrid-casual' gaming. Titles like *Twisted Tangle* integrated complex logical puzzles with durable retention loops and in-app purchase systems, proving that rapid prototyping can mature into sustainable, long-term mobile intellectual properties.