Plarium Games (2009)
The Israeli Powerhouse Behind Raid: Shadow Legends and Billion-Dollar Mobile RPG Design
Founded in 2009 in Herzliya, Israel by brothers Avi and Gabi Shalel, Plarium Games is a major mobile and desktop game development company best known for its blockbuster fantasy RPG Raid: Shadow Legends and strategy hits Vikings: War of Clans. Acquired in 2017 by Aristocrat Leisure for $500 million, Plarium turned sophisticated data analytics into a multi-billion-dollar global entertainment business.
From Social Web Strategy to Raid: Shadow Legends
Beginning with browser-based hardcore strategy titles such as Total Domination and Stormfall on social networks, Plarium perfected free-to-play retention loops. In 2018, Plarium launched Raid: Shadow Legends, setting a new visual standard for mobile turn-based RPGs with console-grade 3D character rendering, elaborate motion-captured abilities, and an omnipresent international influencer marketing strategy.
Data Science and LiveOps Mastery in Israeli Tech
Headquartered in Israel's premier technology corridor in Herzliya, Plarium leveraged algorithmic user acquisition, machine-learning live operations (LiveOps), and predictive behavioral modeling. Plarium stands as one of the most commercially profitable consumer software enterprises emerging from Israel's technology ecosystem.