Nordeus (2010)
The Serbian Studio Behind Top Eleven and Historic $378 Million Take-Two Acquisition
Founded in 2010 in Belgrade, Serbia by Branko Milutinović and three former Microsoft software engineers, Nordeus is the creator of Top Eleven: Be a Football Manager, the most played social and mobile football management simulation in history. Surpassing 250 million registered users, Nordeus was acquired in 2021 by Take-Two Interactive for up to $378 million.
Harnessing Social Networking for Live Football Management
Pooling personal savings to establish Nordeus in Belgrade, the founders recognized that sports management titles lacked real-time social competition. Launching on Facebook in 2010, Top Eleven allowed friends to spectate each other's league fixtures live and make split-second tactical substitutions, building a global daily ritual for football fans across Europe, Asia, and Latin America.
José Mourinho Partnership and Economic Milestone
In 2013, Nordeus partnered with legendary football manager José Mourinho to serve as the game's official face. Scaling smoothly into modern iOS and Android cross-platform ecosystems, Nordeus was acquired by Take-Two Interactive in June 2021 for $378 million, representing the largest technology exit in Serbian history and fueling the Belgrade digital economy.