Game Informer Magazine
America's Most Widely Read Gaming Periodical Across Three Historic Decades
Published continuously from 1991 to 2024, Game Informer was North America's circulation juggernaut, peaking at over 8 million subscribers through its GameStop partnership.
From Retail Fanzine to America's Circulation Titan
Game Informer debuted in August 1991 as a promotional publication for video game retailer FuncoLand. Following GameStop's acquisition of FuncoLand and the integration of subscriptions into the PowerUp Rewards program, circulation skyrocketed beyond 8 million readers, rivaling mainstream giants like Time and Sports Illustrated.
Prestigious Cover Reveals and Abrupt Closure
Game Informer became the premier venue for worldwide exclusive reveals, sending editors directly into top global studios for in-depth coverage of Grand Theft Auto V, Skyrim, and God of War. Its sudden shuttering by GameStop in August 2024 brought an emotional close to 33 years of celebrated independent reporting.