ChinaJoy (China Digital Entertainment Expo)
The World's Most Visited Gaming Expo and Engine of China's Digital Market
Inaugurated in Shanghai in 2004, ChinaJoy (China Digital Entertainment Expo & Conference) is among the world's most massive gaming events, routinely welcoming over 350,000 visitors.
The Rise of China's Gaming Economy
ChinaJoy reflects China's ascent into the world's highest-grossing video game territory. Staged across extensive halls at the SNIEC, it serves as the ultimate showcase for domestic powerhouses like Tencent, NetEase, and miHoYo alongside global platform holders like PlayStation. While rooted in PC MMOs, it evolved into the epicentre of global mobile gaming and live-service operations.
B2B Strategic Partnerships and Cosplay Splendor
The expo plays a vital B2B regulatory and business role, serving as the required conduit for international developers seeking joint ventures and licensing approval in mainland China. Renowned for its gargantuan cosplay competitions and sprawling esports stages, ChinaJoy is a massive cultural spectacle.